Hi Reader,

I had an email the other day from someone saying they'd spent a lot of time and money on Pinterest marketing only to see their results get worse.

I hear this a lot.

Monthly views go down, new pins don't get any clicks and any traffic you had disappears. It can be very frustrating.

I also had a message from someone who'd given up on Pinterest this year, but suddenly had an old pin go viral. It's bringing 30k visitors to her website a month!

Pinterest is different to a year ago. But that doesn't mean it's no good.

Remember this:

• New pins take 6 months to get going (this one is doing well from June)
• Idea Pins are doing well and increase brand awareness

Pinterest is nothing like other social media and is much more like SEO. You invest time now for a return over the coming year.

If you've experienced a drop in views and traffic it could be seasonal or your pinning methods need reviewing.

Try this instead:

• Don't look at your monthly views, only your outbound clicks.
• Revamp your pin design and focus on keyword filled descriptions
• Experiment with the number of daily pins

Is it worth it?

Yes. But only if you can update your strategy, have 1-2 hours to spend on it a week, and need another stream of website traffic.

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BLACK FRIDAY OFFERS:

Oh yes! I have some offers coming for the Black Friday extravaganza, so if you've been thinking of buying a course or 1-1 offer, now's the time.

On Monday I'll release the following:

​Pinning Made Simple Course: 50% off, only £147

​1-1 Power Hour: 50% off, only £125

​1-1 Day with a Difference: 50% off, only £250

​Pin Potential 1-1 3-month coaching: 30% off, only £800

​Extend 1-1 4-month Mentoring: 30% off, only £2200

These are the biggest discounts I've ever offered. They'll be available for 1 week, and some will be limited in numbers, so first come first serve (mainly on the 1-1 packages).

I imagine we'll be inundated with email next week, so look out for mine on Monday, Wednesday and then a final one on Cyber Monday, when the offers close.

If you want to chat about which offer is best for you, pop me an email.

Happy Pinning,

Jen

ps. If Pinterest frustrates you, you'll wonder if it's worth it. I still see good results, for myself and lots of others, so it's probably time to review how you pin to get better long term results. I've got some tips above.

pps. BLACK FRIDAY OFFERS ARE COMING ON MONDAY! I'll have 50% off my Pinterest Course and up to 50% off 1-1 services so look out for that email and all the discount codes!